At 180Fusion, we love to keep our clientele informed about some of the processes we use in providing them superior online marketing and SEO services. Today, we’ll be discussing some of the ways we use SEO reports to get our clients’ sites back where they should be: at the top of Google results. After we’ve generated an SEO report, we proceed with five basic steps.
1. Site Measurements:
We start by analyzing your website’s content, structure and backlinks, and we target keywords identified in the context of your SEO campaign goals. Utilizing our proprietary platform streamlined to provide maximum data and usability, we look over several website metrics in the SEO report.
2. Competitive Analysis – To run a competitive analysis, we first identify your competitors. We make a separate list of top competitors for your main keywords in the search engines you are targeting. (Remember, this analysis is completely free, as it helps us to understand which marketing package is best for your business, and sets the stage for future work.) local seo services
• Keyword Research – This segment of the SEO report helps us select profitable keywords for your SEO campaign by displaying each term’s search volume, competition and traffic.
• Website Audit – This tells us what condition your website’s content and structure are in, so we can measure them before beginning our SEO efforts.
• Website Backlinks – It shows how many backlinks are pointing to your website and the quality of these backlinks.
2. Structural Analysis: An SEO report helps us see your website’s entire structure at a glance. An SEO audit provides us with an X-ray of your site’s basic architecture, so to speak. It lists all your web pages, helps us identify problems on each page, like broken links, code errors, server glitches, and similar data. Such structural issues degrade your site’s positions in the search engine rankings.
3. Progress: Checking your site’s ranking manually in an SEO report might not be too difficult, but when it comes to monitoring your site’s progress over time, things become more complicated, since it’s no easy task to formulate a progress graph and keep it updated. Social Media Marketing

4. Rankings, Traffic & Bounce Rates Data: A good SEO campaign produces not only high search engine rankings, but also by high ROI, which is your ultimate goal. So, while we need to keep track of your rankings, it’s equally important for us to see how they are related to the Web traffic you’re getting, as well your bounce rates.

5. Keyword Ideas: When we study SEO reports, we gain insight into keywords.
A traffic report reveals which keywords are not luring traffic, even though the site is ranking highly for them. It also lets us see which of the keywords are creating traffic, so that we can boost your positions for those terms.
Additionally, a backlink analysis gives us an idea of competitor’s anchor texts, another valuable piece of intelligence.


180Fusion is run by a team of seasoned software and internet executives. The company is headquartered in California, with regional offices across North America. It has established an industry reputation as a high-quality and leading provider in Search Engine Marketing — Social Media Marketing
SEO, PPC, Social Media and Search Optimized Web Design.